Kagocel: #NoCompromises

Kagocel, an antiviral drug brand, used fashion to connect with young people in Russia.

Campaign details

Brand: Kagocel Brand owner: Kagocel Entrant company: Wavemaker, Moscow Idea creation: Wavemaker, Moscow / Nearmedic Plus, Moscow Market: Russian Federation Sector: Non-prescription, OTC products Media channels: Merchandise & free gifts, Online video, Programmatic display, Social media, Video on demand, Word of mouth, influencers Up to 500k