Johnnie Walker: Price in surround sound – 360

Whiskey brand, Johnnie Walker, adapted its pricing and marketing approach to suit the COVID-19 market trends in Kenya.

Campaign details

Brand: Johnnie Walker Brand owner: Diageo Entrant company: EABL Tusker Ground, Kasarani Constituency Idea creation: JWT|WMC|Grey Kenya/ Bean Interactive, Nairobi Market: Kenya Sector: Spirits Media channels: Livestreaming, Outdoor, out-of-home, Programmatic display, Radio & audio, Search marketing, Social media, Websites & microsites, Word of mouth, influencers 500k - 1 million