IKEA: For a safe home

Ikea, a furniture brand, launched a campaign alongside NGOs to raise awareness of domestic abuse.

Campaign details

Brand: IKEA Brand owner: IKEA Entrant company: TRIAD Advertising, Prague Media: Dentsu X, Prague PR: Ogilvy, Prague / Seesame, Bratislava Market: Czech Republic, Hungary, Slovak Republic Sector: Furniture & furnishings retail Media channels: Mobile & apps, Online video, Point-of-purchase, in-store, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencers Up to 500k