IKEA: Animal Crossing catalogue

IKEA, retailer of furniture and home accessories, sparked consumer interest in its catalogue by integrating it into the online game, Animal Crossing.

Campaign details

Brand: IKEA Brand owner: IKEA Entrant company: Ikea Taiwan, New Taipei Idea creation: Ogilvy Taiwan, Taipei City Market: Taiwan Sector: Furniture & furnishings retail Media channels: Gaming & in-game advertising, Social media, Websites & microsites No budget