IKEA: Animal Crossing catalogue

IKEA, retailer of furniture and home accessories, sparked consumer interest in its catalogue by integrating it into the online game, Animal Crossing.

Campaign details

Brand: IKEA Brand owner: IKEA Entrant company: Ikea Taiwan, New Taipei Idea creation: Ogilvy Taiwan, Taipei City Market: Taiwan Sector: Furniture & furnishings retail Media channels: Gaming & in-game advertising, Social media, Websites & microsites No budget

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands