Huggies & Skillbox: First Hugs

Huggies, a nappy brand, launched a campaign in Russia to connect with future parents during pregnancy.

Campaign details

Brand: Huggies & Skillbox Brand owner: Kimberly-Clark & Skillbox Entrant company: Mindshare, Moscow Idea creation: Mindshare, Moscow / 12, Moscow Market: Russian Federation Sector: Baby care Media channels: Mobile & apps, Online video, Search marketing, Social media Up to 500k