HSBC Bank: #WeCanWeDo

HSBC, a bank, made inroads into the fast emerging affluent segment and achieved sales targets by tapping into a powerful cultural tension in Malaysia.

Campaign details

Brand: HSBC Brand owner: HSBC Entrant company: Leo Burnett Kuala Lumpar Idea creation: Leo Burnett Kuala Lumpur Media: PHD Media Petaling Jaya Market: Malaysia Sector: Banks Media channels: Content marketing, Online video, Search marketing, Social media, Websites & microsites, Word of mouth, influencers Up to 500k