Hotel Royal Chiaohsi: Mazu on holiday

Hotel Royal Chiaohsi, the luxury hotel, boosted its weeknight occupancy rate by using a revered goddess to influence workaholics to take a midweek holiday in Taiwan.

Campaign details

Brand: Hotel Royal Chiaohsi Brand owner: Hotel Royal Chiaohsi Entrant company: Hotel Royal Chiaohsi, Yilan County Idea creation: Ogilvy Taiwan, Taipei City Market: Taiwan Sector: Hotels Media channels: Social media, Word of mouth, influencers Budget: Up to 500k