HomeEquity Bank: #PauseToRemember

HomeEquity Bank, a Canadian banking institution, created a campaign that encouraged leading video game players to have a virtual ceasefire in respect of Canadian war Veterans on Remembrance Day.

Campaign details

Brand: HomeEquity Bank Brand owner: HOMEQ Coorporation Entrant company: Zulu Alpha Kilo Toronto Idea creation: Zulu Alpha Kilo, Toronto Media: OMD Toronto PR: Provident Communications Toronto Market: Canada Sector: Banks Media channels: Events & experiential, Livestreaming, Online video, Social media, Word of mouth, influencers No budget