HomeEquity Bank: HomeEquity Bank Rebrand

HomeEquity Bank (HEB), a bank, launched a campaign in Canada to increase brand awareness and challenge outdated perceptions about seniors to promote its reverse mortgage solution.

Campaign details

Brand: HomeEquity Bank Brand owner: HOMEQ Coorporation Entrant company: Zulu Alpha Kilo, Toronto Media: OMD Canada, Toronto Market: Canada Sector: Banks Media channels: Packaging & design, Television, Television - direct response Budget: 1 - 3 million