GSK: Sensitivity-free food

Toothpaste brand, Sensodyne, partnered a molecular gastronomist chef on its Sensitivity-Free Food campaign to highlight its product benefits in the UAE.

Campaign details

Brand: GlaxoSmithKline Brand owner: GlaxoSmithKline Entrant company: Wunderman Thompson, Dubai Idea creation: Wunderman Dubai Market: United Arab Emirates Sector: Oral health Media channels: Online video, Social media, Word of mouth, influencers Budget: Up to 500k