Glad: Glad for change

GLAD, a bin bag brand, launched a campaign to reposition its brand in Canada and encourage consumers to compost and recycle waste more.

Campaign details

Brand: Glad Brand owner: The Clorox Company Entrant company: FCB Canada, Toronto Idea creation: FCB Toronto Media: Media Experts, Toronto Market: Canada Sector: Sundries Media channels: Online video, Point-of-purchase, in-store, Television, Websites & microsites 1 - 3 million