Gillette: Second shave

Gillette capitalised on a sensitive moment between father and son to boost penetration and increase sales of its Skinguard safety razor in Thailand.

Campaign details

Brand: Gillette Brand owner: Procter & Gamble Entrant company: MediaCom, Bangkok Idea creation: Grey Bangkok Market: Thailand Sector: Shaving products Media channels: Online video, Packaging & design, Product sampling, Public relations, Social media, Word of mouth,influencers 500k - 1 million

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