Gillette: Play clean, play smart

Shave care brand, Gillette, grew sales of its higher priced products by focusing on a younger untapped consumer group with an official gaming event in Indonesia.

Campaign details

Brand: Gillette Brand owner: Procter & Gamble Entrant company: MediaCom Jakarta Idea creation: MediaCom Jakarta / Pt. Procter & Gamble, Jakarta Media: MediaCom Indonesia Market: Indonesia Sector: Shaving products Media channels: Events & experiential, Livestreaming, Online video, Product placement, Social media, Sponsorship - sports, Television, Word of mouth, influencers Up to 500k