Gillette India Ltd: #ShavingStereotypes #ManEnough

Gillette, a safety razor brand, launched a campaign in India to challenge male gender stereotypes.

Campaign details

Brand: Gillette Brand owner: Procter & Gamble Entrant company: MediaCom, Mumbai Idea creation: JWT|WMC|Grey Mumbai Market: India Sector: Shaving products Media channels: Newspapers, Online video, Public relations, Social media, Television Budget: 500k - 1 million