Frida: Stream of lactation

Breast care brand Frida Mom birthed a film-based campaign to present an honest portrayal of the realities of breastfeeding and raise awareness of the brand in the US.

Campaign details

Brand: Frida Brand owner: Frida Entrant company: Mekanism, New York Market: United States Sector: Baby care Media channels: Online video, Social media, Television, Websites & microsites Budget: 1 - 3 million

Executive summary

In a culture that glosses over the whole truth of new motherhood, this campaign presented an honest portrayal of the never-before-seen realities of breastfeeding.

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