Facebook Arabia: #LoveLocal

Social network Facebook, raised its profile as the leading platform for small and medium businesses (SMB) with its Love Local campaign in Egypt, Jordan and Lebanon.

Campaign details

Brand: Facebook Arabia Brand owner: Facebook Entrant company: TBWA\RAAD, Dubai Market: Egypt, Jordan, Lebanon Sector: Websites, online services, apps Media channels: Online video, social media Budget: Up to 500k

Executive summary

This case study describes how Facebook raised its profile as the leading platform for small and medium businesses (SMBs) by supporting them during the pandemic through the #LoveLocal campaign.