Campaign details
Brand: Facebook Arabia Brand owner: Facebook Entrant company: TBWA\RAAD, Dubai Market: Egypt, Jordan, Lebanon Sector: Websites, online services, apps Media channels: Online video, social media Budget: Up to 500k
Executive summary
This case study describes how Facebook raised its profile as the leading platform for small and medium businesses (SMBs) by supporting them during the pandemic through the #LoveLocal campaign.
