Export Development Canada: Business as unusual

Crown corporation and credit agency Export Development Canada broadened its appeal to SMEs through the creation of its Business as Unusual platform to help businesses during Covid-19.

Campaign details

Brand: Export Development Canada Brand owner: Government of Canada Entrant company: McCann Canada Idea creation: McCann Canada / Export Development Canada, Ottawa Media: Media Experts, Montreal Market: Canada Sector: Industrial & manufacturing Integrated, Magazines - Business & trade, Newspapers, Online display, Online video, Radio & audio, Search marketing, Social media, Sponsorship media, Television 3 - 5 million