Enfamil: The most important person in the world

A campaign by Enfamil, an infant formula company, in the USA, increased engagement, customer connection, and sales, by demonstrating shared values.

Campaign details

Brand: Enfamil Brand owner: Reckitt Benckiser Entrant company: MRM, New York Idea creation: MRM , New York / McCann Health New York / McCann Worldgroup, New York Market: United States Sector: Baby food Media channels: Merchandise & free gifts, Online display, Online video, Programmatic display, Social media, Sponsorship - media, Websites & microsites 5 - 10 million