EFU Life: Humrahi campaign

EFU Life, a life insurance company, launched a campaign to connect with millennials in Pakistan.

Campaign details

Brand: EFU Life Brand owner: EFU Life Entrant company: EFU Life Assurance, Karachi Idea creation: MullenLowe Rauf, Karachi Market: Pakistan Sector: Insurance Media channels: Online display, Online video, Radio & audio, Search marketing, Social media, Websites & microsites 500k - 1 million