Brand: Easypaisa Brand owner: Telenor Entrant company: Brainchild Communications, Karachi Idea creation: Ogilvy Pakistan, Islamabad Market: Pakistan Sector: Digital payments Media channels: Content maarketing, Mobile & apps, Online display, Online video, Packaging & design, Public relations, Sales promotion, Search marketing, Social media, Websites & microsites, Word of mouth, influencers Up to 500k
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