Easypaisa: Easypaisa becomes Eidipaisa

Mobile wallet, Easypaisa, changed its brand name to help bring back the spirit of Eid in Pakistan.

Campaign details

Brand: Easypaisa Brand owner: Telenor Entrant company: Brainchild Communications, Karachi Idea creation: Ogilvy Pakistan, Islamabad Market: Pakistan Sector: Digital payments Media channels: Content maarketing, Mobile & apps, Online display, Online video, Packaging & design, Public relations, Sales promotion, Search marketing, Social media, Websites & microsites, Word of mouth, influencers Up to 500k