Easypaisa: A journey of dreams, discoveries and destinations

Easypaisa, a brand within the financial services sector, launched Easypaisa Raahi in Pakistan to connect with millennials.

Campaign details

Brand: Easypaisa Brand owner: Telenor Microfinance Bank Entrant company: Brainchild Communications, Karachi Idea creation: Ogilvy, Islamabad Market: Pakistan Sector: Digital Payments Media channels: Content marketing, Livestreaming, Online video, Product placement, Public relations, Social media, Television, Word of mouth, influencers Up to 500k