E-Lan: Project Anti-Vava

A campaign by E-Lan, a fabric cleaning powder brand in Myanmar, increased sales by championing the hygienic efficacy of a new product designed to combat the COVID-19 pandemic.

Campaign details

Brand: E-Lan Brand owner: Unilever Entrant company: Unilever EAC Myanmar, Yangon Idea creation: Akhuka Productions, Yangon Media: Unilever EAC Myanmar, Yangon / Mango Advertising, Yangon Market: Myanmar Sector: Laundry products Media channels: Livestreaming, Packaging & design, Point-of-purchase, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencers Up to 500k