E-Lan: Project Anti-Vava

A campaign by E-Lan, a fabric cleaning powder brand in Myanmar, increased sales by championing the hygienic efficacy of a new product designed to combat the COVID-19 pandemic.

Campaign details

Brand: E-Lan Brand owner: Unilever Entrant company: Unilever EAC Myanmar, Yangon Idea creation: Akhuka Productions, Yangon Media: Unilever EAC Myanmar, Yangon / Mango Advertising, Yangon Market: Myanmar Sector: Laundry products Media channels: Livestreaming, Packaging & design, Point-of-purchase, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencers Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands