Dove: Dove pampers with audio and ASMR

Dove, a personal care brand, launched a campaign in the Philippines to encourage women to use its body wash.

Campaign details

Brand: Dove Brand owner: Unilever Entrant company: Mindshare Philippines, Taguig Idea creation: Mindshare Philippines, Taguig / Adcolony, Los Angeles Media: Adcolony, Los Angeles Market: The Philippines Sector: Bath toiletries, soaps Media channels: Online video, Radio & audio, Social media Up to 500k