Campaign details
Brand: Dove Brand owner: Unilever Entrant company: Mindshare Asia Pacific, Singapore Market: Singapore Sector: Hair care Media channels: Social media, Virtual & augmented reality, Word of mouth, influencers Budget: Up to 500k
Executive summary
Dove, one of Singapore's household names when it comes to hair care, sought to empower women to embrace and express themselves through different hairstyles. Through the use of an AR filter, women were able to go out of their comfort zones and try out
