Dove: Be bold

Dove, a personal care brand, promoted its Dove Advanced Hair Series (AHS) Serum in Singapore by using an AR filter to help women try out different hairstyles.

Campaign details

Brand: Dove Brand owner: Unilever Entrant company: Mindshare Asia Pacific, Singapore Market: Singapore Sector: Hair care Media channels: Social media, Virtual & augmented reality, Word of mouth, influencers Budget: Up to 500k

Executive summary

Dove, one of Singapore's household names when it comes to hair care, sought to empower women to embrace and express themselves through different hairstyles. Through the use of an AR filter, women were able to go out of their comfort zones and try out