Donner Sang Compter (DSC): Blood Unity

NGO Donner Sang Compter turned tradition on its head to encourage blood donation and save lives in Lebanon.

Campaign details

Brand: Donner Sang Compter (DSC) Brand owner: Donner Sang Compter (DSC) Entrant company: FP7 McCann, Dubai Idea creation: FP7 McCann, Dubai / McCann Health, Dubai Media: FP7 McCann, Dubai / FP7 McCann Beirut PR: FP7 McCann, Dubai / FP7 McCann Beirut Lebanon Charities & voluntary organisations Events & experiential, Online display, Outdoor, Out-of-home, Packaging & design, Public relations, Social media, Websites & microsites Up to 500k