Dobry: Tracing the goodness of Dobry

Dobry, a juice brand, launched a campaign in Russia to overcome negative attitudes towards the category.

Campaign details

Brand: Dobry Brand owner: The Coca-Cola Company Entrant company: Multon, Moscow Idea creation: Re:evolution, Moscow Media: MediaCom, Moscow Market: Russian Federation Sector: Fruit & vegetable juices Media channels: Online video, Packaging & design, Social media, Television, Word of mouth, influencers 3 - 5 million