Dobry: Growing Kindness

Dobry, a juice brand, expanded the Growing Kindness initiative across Russia to help teenage orphans adjust to adult life.

Campaign details

Brand: Dobry Brand owner: The Coca-Cola Company Entrant company: Multon, Moscow Idea creation: McCann Moscow Media: MediaCom, Moscow Market: Russian Federation Sector: Fruit & vegetable juices Media channels: Online display, Online video, Social media, Word of mouth, influencers Up to 500k