Diari: A journey across Tunisia

Couscous brand, Diari, lifted consumers' post-lockdown spirits with a branded content documentary series in Tunisia.

Campaign details

Brand: Diari Brand owner: Diari Entrant company: FP7 McCann Tunis Media: UM MENA Tunis PR: UM MENA, Tunis Market: Tunisia Sector: Sauces, seasonings, condiments Media channels: Content marketing, Merchandise & free gifts, Online video, Outdoor, out-of-home, Radio & audio, Social media, Television, Word of mouth, influencers Up to 500k