Deutsche Telekom: Just Doing It – Celebrating Gen Z's activism

German telco Deutsche Telekom created a positive film-centred campaign to stay relevant and forge a meaningful connection with the nation's Gen Zers.

Campaign details

Brand: Deutsche Telekom Brand owner: Deutsche Telekom Entrant company: Mindshare Germany Market: Austria, Croatia, Germany, Hungary, Macedonia, Montenegro, Poland, Romania, Slovak Republic Sector: Telephone & internet services Media channels: Online video, Programmatic display, Social media, Virtual & augmented reality, Word of mouth, influencers 1 - 3 million