Danissimo: How fractal sponsorship overcame the flaws of a TV commercial

Dessert brand, Danissimo, achieved success by targeting women with its sponsorship of The Bachelor TV show in Ukraine.

Campaign details

Brand: Danissimo Brand owner: Danone Entrant company: Carat Kyiv Idea creation: Carat Ukraine, Kyiv Media: Carat Ukraine, Kyiv / The Story Lab, Kyiv Market: Ukraine Sector: Dairy products, fats, oils Media channels: Merchandise & free gifts, Product placement, Social media, Sponsorship - media Up to 500k