Crown Royal: Igniting a spirit of generosity

Crown Royal (Crown), a premium Canadian whiskey producer, launched a campaign in Canada and the United States to reinterpret its royal status and attract a new generation of consumers.

Campaign details

Brand: Crown Royal Brand owner: Diageo Entrant company: Special Forces Strategy, Maplewood Idea creation: Anomaly, New York PR: Taylor, New York Market: North America Sector: Spirits & liquors Media channels: Events & experiential, Merchandise & free gifts, Online video, Outdoor, out-of-home, Print - general, unspecified, Social media, Television Over 20 million