Crayola: Colors of the world

Art supplies brand Crayola grew sales in the US with #TrueSelfie, a PR, digital and social campaign to launch its Colors of the World diverse crayon sets.

Campaign details

Brand: Crayola Brand owner: Hallmark Cards Entrant company: dentsumcgarrybowen, New York PR: Golin, New York Market: United States Sector: Toys, games Media channels: Online video, Packaging & design, Public relations, Social media, Websites & microsites, Word of mouth,influencers Up to 500k