Confusion to clarity

British insurance comparison website diversified its communications mix and positioned itself as a challenger to grow revenue, market share, awareness and differentiation.

Campaign details

Brand: Brand owner: RVU Entrant company: PHD, London Idea creation: PHD, London / Karmarama, Part Of Accenture Interactive, London Media: PHD, London / Drum, London Market: United Kingdom Sector: Insurance Media channels: Email marketing, Merchandise & free gifts, Newspapers, Online display, Outdoor, out-of-home, Radio & audio, Search marketing, Social media, Sponsorship - media, Television, Video on demand Over 20 million