Colgate: For instant and lasting relief

A campaign by Colgate, a dental products company, increased viewership and ROI in Taiwan by using influencers to market its new Sensitive Pro-Relief product.

Campaign details

Brand: Colgate Brand owner: Colgate-Palmolive Entrant company: Inca Asia Pacific, Singapore Idea creation: Inca Asia Pacific, Singapore / Wavemaker, Taipei Market: Taiwan Sector: Oral health Media channels: Online video, Product placement, Social media, Word of mouth, influencers Up to 500k