Coffee Mate: Plant-based rage

Coffee-Mate, a lactose-free coffee whitener, repositioned itself as a healthy plant-based alternative in Canada.

Campaign details

Brand: Coffee-mate Brand owner: Nestlé Entrant company: McCann Canada, Toronto Market: Canada Sector: Milk & dairy drinks Media channels: Events & experiential, Mobile & apps, Online video, Outdoor,out-of-home, Programmatic display, Search marketing, Social media 500k - 1 million

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