Closeup: Closeup freshness during COVID-19

A campaign by Closeup, a toothpaste company, in Myanmar, increased sales by appealing to problems caused by the COVID-19 pandemic.

Campaign details

Brand: Closeup Brand owner: Unilever Entrant company: Unilever EAC Myanmar, Yangon Media: Mango Advertising, Yangon Market: Myanmar Sector: Oral health Media channels: Social media, Television, Word of mouth, influencers Budget: Up to 500k

Executive summary