Clear Men: AI 31 – Hijacking live game with real-time predictions

Clear Men, a shampoo brand, launched a campaign in Vietnam to connect with men through esports.

Campaign details

Brand: Clear Men Brand owner: Unilever Entrant company: Mindshare Vietnam, Ho Chi Minh City Market: Vietnam Sector: Hair care Media channels: Content marketing, Gaming & in-game advertising, Livestreaming, Online video, Outdoor, out-of-home, Programmatic display, Social media, Television, Websites & microsites, Word of mouth, influencers 1 - 3 million

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