CIMB Thai Saving: Chill D

CIMB Thai, the bank, attracted a younger audience to its new savings account by collaborating with a popular rapper in Thailand.

Campaign details

Brand: CIMB BankBrand owner: CIMB GroupEntrant company: PHD, BangkokMarket: ThailandSector: BanksMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

CIMB Thai, an international bank with only...

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