Cigna: S.A.F.E.

A campaign by Cigna, an insurance company, in the USA, increased the number of inquiry calls and customer’s trust by addressing health disparities between different ethnic groups during the pandemic.

Campaign details

Brand: Cigna Brand owner: Cigna Entrant company: Cigna, Bloomfield Idea creation: McCann New York Market: North America Sector: Healthcare services, providers Media channels: Direct marketing, Events & experiential, Outdoor, out-of-home, Programmatic display, Social media 500k - 1 million