Castrol: Your best business partner

Castrol, an industrial and automotive lubricant brand, launched its 'Your Best Business Partner' campaign to increase sales in independent workshops in China.

Campaign details

Brand: Castrol Brand owner: Castrol Entrant company: Mindshare Shanghai Idea creation: Mindshare China, Shanghai Market: China Sector: Tyres, fuel, accessories, services Media channels: Content marketing, Mobile & apps, Sponsorship - event, property, Up to 500k