Castrol: With you on the road ahead

Castrol, an automotive lubricant brand, launched a campaign in Vietnam to support mechanics during the COVID-19 pandemic.

Campaign details

Brand: Castrol Brand owner: BP Entrant company: Mindshare Vietnam, Ho Chi Minh City Idea creation: BP Castrol Ltd, Ho Chi Minh City Market: Vietnam Sector: Tyres, fuel, accessories, services Media channels: Content marketing, Direct marketing, Mobile & apps, Public relations, Social media Up to 500k