Castrol: Wellness hitchhikers

Castrol, an oil company, used brand ambassadors in Saudi Arabia to sell its engine lubricant and protect truck drivers from accidents.

Campaign details

Brand: Castrol Brand owner: BP Entrant company: Geometry Dubai Idea creation: Geometry MENA (Invoice), Dubai Market: United Arab Emirates Sector: Tyres, fuel, accessories, services Media channels: Outdoor, out-of-home Budget: Up to 500k

Executive summary