Castrol: Stop car abuse

Castrol, an automotive lubricant brand, launched a campaign in Indonesia to highlight the importance of using high-quality engine oil.

Campaign details

Brand: Castrol Brand owner: BP Entrant company: M&C Saatchi Indonesia, Jakarta Market: Indonesia Sector: Tyres, fuel, accessories, services Media channels: Online video, Outdoor, out-of-home, Social media Budget: Up to 500k

Executive summary

Car lubricants are a low involvement category, with most people being into their cars / bikes, but not their engines. Motor oil is just another problem they didn't want to be concerned about. Castrol aimed to improve its product awareness and conside