Brand: Castrol Brand owner: BP Entrant company: Mindshare China, Shanghai Market: China Sector: Tyres, fuel, accessories, services Media channels: Mobile & apps, Radio & audio Budget: 500k - 1 million
Castrol needed to find an innovative way to connect to its target audience, to increase sales of its newly released product series, Castrol MAGNETEC (which provides cars with a full range of protection) and drive its brand image of non-stop protectio
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