Campaign details
Brand: Castrol Brand owner: BP Entrant company: Geometry Dubai Idea creation: Geometry MENA (Invoice), Dubai Market: United Arab Emirates Sector: Tyres, fuel, accessories, services Media channels: Social media Budget: Up to 500k
Executive summary
Castrol wanted to show their support to the healthcare professionals to thank them for all their time and effort during the pandemic. However, in the past few months, many brands have been passively supporting frontliners through words of encourageme
