Castrol: Care for caretakers

Automotive oil company, Castrol thanked healthcare professionals for their COVID-19 efforts with its Care for Caretakers campaign in the UAE.

Campaign details

Brand: Castrol Brand owner: BP Entrant company: Geometry Dubai Idea creation: Geometry MENA (Invoice), Dubai Market: United Arab Emirates Sector: Tyres, fuel, accessories, services Media channels: Social media Budget: Up to 500k

Executive summary

Castrol wanted to show their support to the healthcare professionals to thank them for all their time and effort during the pandemic. However, in the past few months, many brands have been passively supporting frontliners through words of encourageme