Canadian Tire: We Do New

Retail giant, Canadian Tire, became part of the storyline of popular TV show, Dragon's Den, to boost its innovation perception amongst consumers in Canada.

Campaign details

Brand: Canadian Tire Brand owner: Canadian Tire Entrant company: Touché!, Montréal Market: Canada Sector: Department stores Media channels: Direct marketing, Online display, Online video, Point-of-purchase, in-store, Social media, Sponsorship - media, Television, Websites & microsites Up to 500k