Bupa: Is it normal?

Bupa, international health insurance company, launched a mental health campaign in the UK and normalised the presence of mental health in everyday life.

Campaign details

Brand: Bupa Brand owner: Bupa Entrant company: MullenLowe London Market: United Kingdom Sector: Healthcare services, providers Media channels: Cinema, Online display, Outdoor, out-of-home, Search marketing, Social media, Television, Television - direct response, Video on demand, Websites & microsites, Word fo mouth, influencers 5 - 10 million

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