BRP: Ladies, rule the road

Motorcycle manufacturer, Can-Am, debuted a social safe space for women to promote equal on-road opportunities for female riders in North America.

Campaign details

Brand: Can-AmBrand owner: BRPEntrant company: Touché!, MontréalMarket: CanadaSector: Motorcycles, bikesMedia channels: Public relations, Sales promotion, Social mediaBudget: Up to 500k

Executive summary

The motorcycle industry has seen declining...