Bose: Dear Neighbor

Bose, an audio equipment brand, launched a campaign in the UAE to promote its noise cancelling headphones during the Covid-19 lockdown.

Campaign details

Brand: Bose Brand owner: Bose Entrant company: Wunderman Thompson, Dubai Idea creation: Wunderman Dubai Market: Global Sector: Audiovisual products Media channels: Online video Budget: Up to 500k

Executive summary

The in-store experience is a differentiating factor for Bose. Given the premium positioning, the product, experimentation and the luxury in-store service have always been crucial for Bose.