Bose: Dear Neighbor

Bose, an audio equipment brand, launched a campaign in the UAE to promote its noise cancelling headphones during the Covid-19 lockdown.

Campaign details

Brand: Bose Brand owner: Bose Entrant company: Wunderman Thompson, Dubai Idea creation: Wunderman Dubai Market: Global Sector: Audiovisual products Media channels: Online video Budget: Up to 500k

Executive summary

The in-store experience is a differentiating factor for Bose. Given the premium positioning, the product, experimentation and the luxury in-store service have always been crucial for Bose.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands