Campaign details
Brand: Bosch Brand owner: Bosch Entrant company: BBDO Shanghai Market: China (Mainland) Sector: Home appliances Media channels: Social media, Websites & microsites, Word of mouth, influencers Budget: 500k - 1 million
Executive summary
After more than a decade of market education, clothes dryers still have only 0.2% penetration in Chinese households, as the tradition of drying clothes with sunshine is deep in the culture.
